Minimalist Graphic Design for Minimalist Speakers

It’s interesting (to me at least) to see design trends come and go—their reemergence (recycling?) due to a new crop of young, trend conscious designers. One such hot design trend is minimalism. I’ve always appreciated, preferred, and utilized minimalism—often a combination of prominent “Swiss/grotesque” type and generous compositional use of white space—so I’m excited to see it come back in vogue. In addition to whitespace, there’s black and white photography and its colorful counterpart, duotones (using 2 colors to replace black and white). A fantastic expression of this aesthetic is a new campaign by Sonos, the fancy wireless speaker company.

An article in my news feed from WIRED magazine grabbed my attention because I have a pair of Sonos (Sonoses? Soni?). Yesterday, Sonos launched their own music service. What struck me though were the graphics promoting “curated music stations”—black and white photos of David Byrne, Brittany Howard, and Thom Yorke framed with minimalist type. The Sonos logo, turned 90 degrees clockwise running down the lower right edge, closes the frame (this appears to be the logo orientation on new hardware as well).

This is so much like stuff I’ve designed in the past (though not as well executed) it blew me away. Then I clicked through to the Sonos site and BOOM—even more retro minimalist coolness: themed stations depicted in the same layout, using monotones and duotones! How cool!! I haven’t used a duotone since 1998. ¯\_(ツ)_/¯

Spotify did something similar but less retro back in 2018.

Who would have thought that in the age of hipster beards, minimalism would be a resurgent design trend? When there’s a yin there’s a yang. Helvetica coexists with calligraphic scripts and hand drawn typestyles. Due to the idea of brands expressing their attributes with as few words as possible—through a humble logo—dichotomies like this make sense.

I’m totally onboard with this trend despite my clean shaven countenance. The trouble for me may be finding a client with a brand that supports the style.

As if to blow my mind even further, the Sonos site has a lifestyle shot of a desk with a melamine top. No, not perfectly pristine white melamine. We’re talking an orange squiggly geometric pattern (think Cheetos Puffs) that harkens back to Memphis. YIKES! Some design trends really don’t need to see a resurgence.


Dumb Smart Quotes

I was swiping through Instagram and came across an egregious example of bad typesetting on a t-shirt ad. Even worse, it featured America’s most beloved fictional character of all time! Of course I’m referring to Baby Yoda and a t-shirt promoting his candidacy for president. (if you don’t see the mistake, take a closer look at the “apostrophe”.)

A few days later, I was driving through the ’hood and noticed a similar mistake, confidently emblazoned across the rear window of a pickup truck in giant in-your-face letters. The offending copy: ’MERICA. But more like this…

As a graphic designer of good standing in the community, I’m keenly aware that the use of “curly quotes” instead of “straight quotes” is a fundamental typesetting principle—probably at the top of the commandments list, before “Thou shalt not kill thine 90-days-past-due client.”

But the issue with these graphics is a little more complex, getting into the punctuation realm.

The proper way to typeset this truncated word is with a closing single quote, AKA an apostrophe

…in the same way a year abbreviation uses (or should use) a closing single quote/apostrophe, like this:

A leading apostrophe says, “hey you can guess what’s missing so I left it off to be pithy.”

It’s easy to blame poor education – I mean how many people know the difference between your and you’re, there and they’re, yours and yourin’?

But the biggest contributing factor is that our typewriter heritage was adapted by our computer keyboards and software and survives to this day. This legacy led to our publishing software’s concept of smart quotes/curly quotes and dumb quotes/straight quotes.

Modern software, be it by Microsoft, Google, or Adobe assumes (rightly) that most users don’t know how to type proper quote characters even if they know what proper is. The dumb keyboard makes typing a real curly quote a feat of finger gymnastics and memorization. So, when we try to put something in quotations using the legacy keyboard’s single prime/double prime keys, the software tries to correct punctuation for us, replacing stupid keyboard straight quotes (which are typographically incorrect but typewriterly correct) with curly quotes aka smart quotes!

Way to GO computer! But when we need a single apostrophe or closed leading single-quote, the dumb ’pooter thinks we want an open single-quote. AI may be able to pahk a cah but it’s not so smaht when it comes to punctuation.


My recommendation is A) know where to use quotes and apostrophes, B) know how to TYPE quotes and apostrophes, and C) finger yoga up before bustin’ these keyboard moves.

How to selectively type open and closes single and double quotes.

PC Keyboard with a keypad: (hold alt and type numbers sequentially and make sure num-lock is engaged)

Open/left single quote ‘= alt 0145

Closed/right single quote/apostrophe  ’= alt 0146

Open/left double quote “= alt 0147

Closed/right double quote ”= alt 0148

Mac (hold keys simultaneously)

Open/left single quote ‘= option ]

Closed/right single quote/apostrophe  ’ = shift option  ]

Open/left double quote “= option [

Closed/right double quote  ”= shift option [

Laptop keyboard

If your keyboard lacks a numeric keypad, as do most laptops, you’re supposed to use the Character Map instead. (Kill me…) Anyway, to launch it, press the Start key + R and type “charmap” in the Run box. When it opens, find the character you want to insert and press Select. Copy when all the characters you want to add are selected.

Instead (I think this is easier), I take advantage of software’s smart quotes. For an apostrophe, type a word within an open and closed single quote, which autocorrects to curly, then copy the closed single quote and paste it where you need the apostrophe.

iOS: If you use this trick you may actually be more particular/peculiar then me. Press and hold the single or double quote buttons and you’ll see all sorts of character options.

BONUS TIP: This is the also the technique for typing a degree symbol—press and hold the 0 (zero) character and boom.


With these keyboarding tools and a keen knowledge of apostrophe use, you can confidently create graphics that say, I’m a ’MERICAN!

I’m still waiting to hear back from the baby Yoda t-shirt guy after posting friendly advice on his ad.


Stay tuned for some hot design opinions about prime characters.


This does not compute: Spend less money and achieve better performance on your PC or laptop.

Don’t be duped into buying another computer until you read this.

Computers and computer performance explained in plain English, and upgrades that will change your computer life and computer’s life.

Why haven’t you read this information elsewhere until now?  CONSPIRACY I TELL YOU! Sort of…

Print publications and websites survive by advertising, which often consists of directing a user to an e-commerce website to make a purchase. The referring site gets a percentage of the sale. The publishers make more money selling computers than about anything else. So they review computers, tempting you with new features and faster processors, while subliminally telling you that your computer is an obsolete piece of junk.

I, a gentle computer muser, am writing this to help you save money by keeping your PC (if it’s less than 6 years old) and upgrading it. Or, if it’s virus-riddled or unupgradable, punt, and buy one of the cheapest new computers you can find with the specs I recommend.

The 4 Factors

Americans bought about 49.5 million laptops in 2018. Often, when you buy a new computer, you frequently find yourself dissatisfied with the performance –if not immediately then certainly in a few months. Why is this?

These are my 4 factors affecting computer speed in real-world use.

    1. • Hard Drive Speed and Capacity
    2. • Memory
    3. • Antivirus Software
    4. • Viruses, Adware, and Malware

The observant reader may ask, “what about processor speed?” Unless you’re a hard-core gamer or your business is processing complex graphics and video, processor speed has less to do with your computer’s usability and performance than just anything else. Why? If the 4 factors aren’t optimized, the processor won’t help no matter how fast it is. Yet THIS is what most people splurge on – the latest and greatest speed demon of a processor. The feeling we need to upgrade our computers to a faster processor to achieve better performance is the main assumption in computer purchases.

From here you can read about each factor in more detail, or if you’re like me, you can skip ahead to a shortened version in recommendations.

Hard Drive Speed and Capacity

The hard drive is the computer’s file cabinet. It’s where your programs, data, and operating system are stored. If you crack one open it looks like a record player (spindle) full of silver discs (platers). It literally spins like a record baby right round round round.

If you have to remember one factor, remember this: The hard drives that come with most new budget and even mid-range computers are based on 64-year-old technology (!!!!!!) – technology that sucked decades ago. Hard drives have increased in storage capacity exponentially over the years, but most consumer grade drives still consist of a stack of little disks spinning at 5400RPM. This may sound fast, but in reality, this often contributes to the biggest drag on a system.

I have always upgraded my systems to 7200RPM drives. The performance improvement is substantial, especially if the drive where Windows or MacOS is installed is 7200rpm. But upgrading a system drive is impractical for most, so read on…

Many new, non-budget computers come with an SSD (solid state disk), a hard drive that doesn’t have mechanical spinny parts inside. Dollar for dollar they can’t match the capacity of old-fashioned drives, but their performance is a significant improvement. Look for a laptop with, at a minimum, has a 128GB capacity SSD (I prefer to recommend 256GB but they cost disproportionately more than they should). This isn’t a lot of space, but it’s enough for most users who use an office suite (Office, 365, Google Docs) email, and web browsers. If you have a lot of files that clog up your hard drive, like video and photos, store them on a cloud service (more later), splurge on a bigger drive or use an external drive. Fortunately, SSDs have come down a lot in price so I’m hopeful we’ll see better specs on laptop offerings. Apple recently upgraded their MacBook Pro laptop’s minimum capacity from 128GB to 256GB.

Disk Capacity

With any hard drive, whether a traditional hard disk or an SSD, performance degrades as the drive comes close to capacity. A good rule of thumb is to leave 15% to 20% of a drive empty. Checking the amount of data on your drive is easy. In Windows, go to the Start menu (Windows logo in lower left corner), select the gear icon at the far left, and select “Storage” from the left sidebar. This will give you a bar graph of usage and capacity.

On a Mac, option-click or right-click the disk drive icon on the desktop, choose “Properties” from the menu, and you’ll see the total available space vs. used space displayed.

Remember, when shopping for a computer or an SSD upgrade, don’t forget to account for that 20% wasted space. Be aware that any drive is already depleted significantly due to formatting. A formatted 128GB drive in practicality holds a maximum of 90BG of data. Less a 20% free space allocation for performance’s sake, that’s only 72GB! Again, enough for light users, not nearly enough for professionals.

External and Cloud Storage

If you go with a low capacity drive and it starts to fill up, your best bet is attaching an external hard drive or even a flash drive / thumb drive. They make tiny ones now that probably won’t get in your way at all. But keep in mind using a file directly from the external drive will slow things down until you copy the file over to the computer itself. With the advent of USB3 this isn’t as much of an issue. But USB3 isn’t all that common yet in the budget Windows world.

Another option:  upload your files to a cloud service like Microsoft OneDrive, DropBox, Google Drive, or iCloud for Mac. OneDrive offers 5GB free, DropBox 2GB, iCloud 5GB, and Google Drive 15GB. In most cloud storage solutions, you can select files on your laptop to sync to your hard drive, backing them up automatically when you’re connected to the Internet. Most of these systems try to display files online (web browser usually) and are readable from a phone’s corresponding app.


When you open a file or a program on your computer the data is pulled from the hard drive into memory, a small solid-state module that’s basically like a temporary drive. Once you close the program or file it’s flushed from memory until you open it again, loading it back into memory. Memory is super fast, which is why the more the better for computer performance. When your computer runs out of memory—and it runs out quickly when you have multiple programs open—it compensates by writing data to the hard drive as temporary “virtual” memory. (Yes, back to the hard drive.) So again, we see that a standard 5400RPM conventional drive bogs things down significantly. The faster the hard drive the better the overall performance.

Most budget laptops and some PCs are configured with only 4GB memory. Even though you may be able to get by with 4GB and an SSD you will see significant performance gains by simply upgrading to 8GB or more. Fortunately (it you’re a do-it-yourselfer) or unfortunately (if you don’t know which end of a screwdriver is the handle) it tends to be far cheaper to buy a 4GB system and upgrade it yourself.

Newer Mac Laptops can’t be upgraded but PC laptops are often (but not always) upgraded easily. Aside from needing to be mindful of static electricity discharge that can fry a memory module, laptop memory is almost as easy to replace as a light bulb. On websites from memory companies like Crucial and Kensington you can enter your computer’s model number and it will spit out the upgrade options. Most laptop memory is installed in pairs of memory modules called SO-DIMMs. Some lower end units may use a single module. You get what you pay for – cheap laptops are cheap for a reason.

There are little clippy metal things that hold a memory module in its socket. Bend them open and the memory can be yanked out. The new module should plug into the socket—the clippy things popping into the grooves on either side of the memory to hold it in place. YouTube is full of memory replacement videos. Videos are worth 10,000 words.

Antivirus Software

Antivirus software is critical for all but the savviest computer user. Fortunately, Windows 10 has built-in, pre-enabled antivirus called Windows Defender. On a Mac, it’s a good idea to add a third-party antivirus–the operating system is just as susceptible as Windows if you manage to click the wrong link. If an antivirus catches a virus and other malware, it will help maintain your computer’s speed by keeping it clean. Once you end up with a virus, it’s all downhill from there.

If you add a third-party antivirus in Windows (it’s often pre-installed with your PC/laptop), turn Defender off — you’re taxing the system which will degrade performance. Antivirus software periodically scans your entire system for viruses. This scanning occurs in the background, hopefully configured to run at night. If it’s running while you’re trying to do work it can bog things down. However, in my experience it’s not as bad at bogging as it used to be.

Some suggest using a malware prevention software in addition to Defender. No opinion yet but stay tuned.

Viruses, AdWare, and Malware

People generally won’t listen to this advice, but I’ll offer it anyway: DON’T CLICK on links inside any email, even if it’s from someone you know. If you’re an advanced user, you can usually figure out whether a link is nefarious or not. Regular people cannot. Scammers are so sophisticated now that they can make an email look like it’s coming from Microsoft, Amazon, Apple, etc. and you’ll never know it’s fake until it’s too late. Being a novice computer user and clicking an email link is like playing Russian roulette. Sooner or later a bullet will be chambered, and it will not be a good outcome.

You’ve all heard of major corporations having data breaches. These frequently come from Meg in accounting clicking link bait in an email. Once it’s on her computer it’s on everybody’s computer.  And on the file server, and and and… BOOM, you’ve leaked 30,000,000 credit card numbers to Boris Badenov.

Similarly, beware clicking on website ads. There are many legitimate websites that contain dangerous ads. That’s because third-party ad providers don’t always do a good job screening the ads. But they do a great job of collecting money for each click.

Also, be careful installing software unapproved by the Microsoft Store or Apple App Store. One of the biggest drags on your system is Adware and Malware.

Malware usually comes from clicking nefarious links, installing questionable software, or through a hacker accessing your computer through a connected device (wifi plug, Tivo, TV, etc.). Malware usually equates to allowing an outsider to fully control your computer. Once compromised, your computer may be used to commit various processor and bandwidth intensive cybercrimes. Of course your computer will bog down because it’s being overtaxed.

Adware is sort of like a virus and almost as insidious, equally bogging you down. Adware is usually an add-on to free software you install knowingly. As a bonus, it displays ads. It’s the price you pay for using “free” software. It’s always running in the background eating up memory and processor resources, bogging your system down like too much cheese in your diet. Freedom isn’t free, nor is most good software.

Borrowed USB devices

Not as bad as it once was, but viruses can be transferred via USB drives. Say a friend needs to give you a file, so they copy it to USB and give it to you. Little do either of you know that the drive is harboring a virus. You plug it in to your computer and zap, you’re infected. Until they develop USB condoms, the way to avoid this is by avoiding transferring files via USB (yes, it always comes back to abstinence). Use a free cloud service like Dropbox to transfer files.


Hard Drive: The hard drives that come with most new computers are based on 64-year-old technology that sucked decades ago. Buy a computer with an SSD drive of at least 128GB capacity, then upgrade if you need more space. Or save yourself a headache and buy a computer with at least a 256GB SSD. Leave 15% to 20% of your dive’s space unused or suffer performance issues.

External and Cloud Storage are low-cost if not free options if space is limited on your computer’s drive. But it can slow things down if you try to use a file without copying it you your computer first.

Memory: Buy a computer with 4GB memory and upgrade it yourself*. If you’re intimidated by the thought, don’t buy a computer with less than 8GB memory, whether Mac or PC.

Antivirus Software: Generally, Windows PCs don’t need third party antivirus software due to Windows Defender coming pre-installed. If you elect to use a third-party antivirus, turn Windows Defender off. Macs lack antivirus from Apple, but I suggest installing a third-party antivirus.

Viruses, Adware, and Malware: Avoid websites of ill repute and clicking email links. Avoid installing most free software as it often comes with system-bogging adware bundled.

I hope these 4 factors are helpful when you need to determine your computer’s fait or your next purchase. As with any technical advice of this sort, it offers broad generalities that don’t apply to every situation. And it’s one man’s opinion. Knowing what budget computers are like these days, I felt it necessary to opine. It’s irresponsible for major computer corporations to sell computers with crappy hard drives. The performance loss using these drives is striking. But since they’re faster than the two-year-old computer you’re upgrading, the slight performance bump is appreciated—until a few months down the road when the system starts dragging and you’re back in the same boat you were in previously.

Why would they stop selling these? There’s a huge profit margin and they know you’ll be back in the store shopping for a replacement in 2 years. And the computer magazines are complicit, using those spiffy charts to show how the latest crappy computer blows away whatever you’re pecking away on BASED ON PROCESSOR SPEED, NOT REAL-WORLD PERFORMANCAE, PEOPLE!! They want those referral dollars and they’ll shade stats to make sure they do.

I say STOP THE MADNESS. Buy or configure a laptop with an SSD drive, at least 8GB memory, and behave yourself online. Your computer life will be a lot less aggravating.


A Word About Windows S Mode

Yet another speed variable to consider… Microsoft has come up with a new idea to cause confusion and tech support chaos called S Mode. According to Microsoft, “Windows 10 in S mode is a version of Windows 10 that’s streamlined for security and performance, while providing a familiar Windows experience.” The “mode” is often preconfigured on budget laptops with under 8GB memory and Core i3 or slower processors.

This mode is perfectly usable for most light computer users—users of MS Office 365, email, web browsing, even video playing. But S Mode limits installing additional software to programs available on the Microsoft Store – sort of like Apple’s App Store. If you want to install a program that’s not available on the Microsoft Store, then you can turn S Mode off in Settings and install away.

It’s too bad Microsoft doesn’t allow you to turn S Mode off during setup. It’s foisted upon us for our own good, which really equates to it makes Windows suck less on your pathetic, cheap, slow computer so you don’t rush back to the store to return it.

I turned S Mode off and did not see a noticeable performance difference.


This is a summary of computer performance hacks. It’s my humble opinion and nothing more, souse at your own risk. I have followed many of these tenets since my first attempts at performing computer hardware upgrades almost 20 years ago. I’ve found computers a lot less frustrating accordingly.

*When purchasing a new computer ALWAYS web search to see if the model can be upgraded beforehand. Most can, but many are difficult or impossible to upgrade nowadays.


Upgrading Storage / Hard Drive on an HP 14-cf0006dx laptopUpgrading Storage / Hard Drive on an HP 14-cf0006dx laptop

If you’re interested in upgrading the SSD on an HP 14-cf0006dx laptopUpgrading Storage / Hard Drive on an HP 14-cf0006dx laptop there are two options.  The path of least resistance is replacing the SSD (Solid State Disk) module that’s on the motherboard (see photo) below. This bad boy is called an M.2 SSD or a “gumstick” (NAND NVMe PCIe M.2 SSD). It’s easy peasy to replace.

I can’t recommend a specific model of M.2. It depends on your budget. And not all are equally speedy—speed can vary by double. But the performance or any SSD can unleash your processor from another key bottleneck—lack of drive space. See my upcoming post on why you should buy a cheap PC and upgrade. Or better yet, upgrade your existing PC.

The M.2 SSD “gumstick” plugs into a PCIe slot on the motherboard. Discharge electricity, unscrew the little retaining screw, pull the old one out and plug the new one in, replace the screw.

Another option that the video points out is adding a standard 2.5” drive, preferably an SSD if you want your laptop to be responsive and speedy. There’s a clearly open space near the upper right corner of the open unit where a drive would fit perfectly. You’ll have to figure out how to hold it in place however since there is no mounting hardware. AND you have to find a cable that adapts the connector on the drive to the PCIe connector where the M.2 “gumstick” plugs in.  As of this writing I don’t think such a beast exists.


Upgrading memory on an HP 14-cf0006dx laptop (as well as HP 14-df0053od, model 14-cf0006dx, 14-ck0065st, etc. etc.)

Upgrading memory on an HP 14-cf0006dx laptop (as well as HP 14-df0053od, model 14-cf0006dx, 14-ck0065st, etc. etc.)

Memory type: DDR4-2400 SODIMM 8GB

Difficulty: medium

Tools: Determination, gentle firmness, pry tool or expendable credit card, small screwdriver (approx. PH0 size).

I just purchased the HP model 14-cf0006dx laptop due to an offer I couldn’t refuse. Recently Best Buy sold a ton of these so I felt compelled to make this my first helpful blog post.

My HP came configured as 4GB RAM with128GB SSD. As you may know, 4GB RAM is a bare minimum and I’m a borderline power-user. But I fully expected to upgrade it easily.

Not so much…

After a little hunting I found this helpful video on YouTube demonstrating upgrading a similar model, an HP 14-df0013cl.


As you’ll see from the video, not only do you have to remove little screws, you must pry the case open. (YIKES.) The dude on the video managed so I thought… oh well… here goes… Fortunately my persistence was rewarded.

A key difference you should be aware of between the laptop in the video and a 14-cf0006dx: the 14-cf0006dx has 2 memory sockets, not just the one—which is great. One socket was empty and the other had a 4GB SO-DIMM, so I was able to snap in an 8GB memory module to bring it up to 12GB—the best $25 upgrade ever!

If you decide to remove the 4GB module, it shouldn’t be as difficult as the video depicts. You must open two springy pieces of metal simultaneously, then it’s easy to pop the memory out.

When you insert a new module, make sure it’s fully seated. You should barely be able to see the copper leads as they disappear into the socket and the springy claps should pop into place to hold the SO-DIMM firmly in place – fitting into the side notches in the circuit board. If you didn’t seat it correctly, you’ll know because the computer will not boot completely. BE SURE TO TEST BEFORE PUTTING THE CASE BACK TOGETHER! See Testing below.

I got my 8GB memory module at eBay for under $30.

I’d also recommend a pry tool instead of the guitar pick the video author uses.  Pry tools are only $2 on iFixIt.com or you can buy a whole kit on Amazon for under $10.

The process was a little unnerving—you must be gentle yet firm with the case to pry it off.  As in the video, turning my unit upside down when it was about 90% released made the lid pop off completely.

If you’re new to upgrading computers, it’s not that scary. Just make sure to discharge any static electricity before you touch the memory or the laptop innards.


Place the open computer right-side up, boot to Windows, open Settings (gear icon just to the right of Start Menu), click on “System”, and click on “About” at the bottom of the left menu bar. You’ll see the amount of memory installed.  Hopefully you’re in good shape. If not, turn off the laptop and restart the memory.  Rinse and repeat. Once the memory upgrade checks out, turn the laptop off before reassembling.